Divorce Earns Pavitra Rishta A TVR Of 7.6
By SAMPURNThursday, June 10, 2010
June 10, 2010 (Sampurn Wire):What an irony that it is a break-up that has helped ‘Pavitra Rishta’ (Holy relation) bring joy to its makers? Zee TV and and Balaji Telefilms must be wondering why they didn’t think of Archana-Manav’s divorce before.
Last Monday’s episode where Archana and Manav divorce each other, has clocked a staggering TVR of 7.6 making it the undisputed top show for the TAM week 23 (May 30-June 5). In fact, ‘Pavitra Rishta’ occupies the top five spot now. At number six is Star Plus’ ‘Pratigya’ which registered a TVR of 5.5. The top positions are occupied by four Zee TV shows with ‘Agle Janam Mohe Bitiya Hi Kijo’ (5.3) and Colors’ ‘Uttaran’ (5.1) following close behind at the seventh and ninth spot respectively.
Throughout the week, ‘Pavitra Rishta’ maintained an average rating of 6.3 TVR - the only show to have an average TVR of over 5. Tuesday and Wednesday’s TVR stood at 6.1. There was a drop in the following two days with the show finishing with a TVR of 5.7 on Friday
The ‘Pavitra Rishta’ juggernaut, though didn’t change Zee TV’s position on the GRP ladder. The Essel Group owned channel didn’t gain a single GRP more than last week and stood firm at 249. The top positions remained intact, but both Star Plus and Colors lost 19 and 24 GRPs to finish at 317 and 271 respectively.
Colors must have expected more from ‘Balika Vadhu’, where Anandi and Jagdish were nearly separated after Massa had all but married off her grandson to a new bride, last week. However, this Sphere Origin show could only muster a TVR of 4.5. Star Plus has just one show at the top, but the collective result of all its shows ensured that it stayed at number one.
In non-fiction, Zee TV’s DID ‘L’il Masters’ continues to be top with a TVR of 4.5 After a good opening where it crossed 4, Colors ‘Chak Dhoom Dhoom’ (2.7) has dropped behind both ‘L’il Masters’ and ‘Zara Nachke Dikha 2’ (2.9). ‘Indian Idol’s’ TRPs dropped to 2, while ‘Desi Girl’ (1.7) continues to be the top rated show on Imagine TV.
-Mayur Lookhar/Sampurn Wire
