HASTENING THE HOLIDAYS, POGO LAUNCHES

New Delhi : April, 2009 - Setting the tone for the upcoming holiday season, POGO introduces captivating new series, of the classic kids’ tale ‘The Jungle Book’ and the adventure packed new season of the popular, homegrown series ‘Chhota Bheem’.  Beginning today, 6 April at 5:30 p.m. kids’ will get an oppurtunity to step into the fascinating world of Mowgli and his animal friends, as it premieres exclusively on POGO.  Doubling up the fun, the kids’ from the fictional town of dholakpur will kick start your Sundays at 9:30 am with all new adventurous and escapades, in ‘Chhota Bheem’.

Krishna Desai, Director, Programming, Turner International India Pvt. Ltd., said, “As leaders in kids’ entertainment we consistently refresh our compelling programming mix to sustain appeal and novelty factor amongst kids across India. POGO’s delighted to showcase ‘The Jungle Book’ series, a first across any kids’ network in India and the new season of one of POGO’s star attractions, ‘Chhota Bheem’.”

The latest addition to the POGO family, ‘The Jungle Book’ is a product of Nippon animation studio. Based on famous book by Rudyard Kipling, it’s the story of a boy lost in the jungle as a child and adopted into a family of wolves by whom he was named Mowgli. Hunted by Shere Khan, a Bengal tiger, Mowgli is allowed to run  with the wolf pack under the protection of Bagheera, a black panther, and Baloo, a brown bear who teaches the wolf cubs and Mowgli the Law of the Jungle.

Produced by Hyderabad based Green Gold studios – ‘Chhota Bheem’ continues to be a big draw on POGO, since it launched in April 2008.  Inspired by the legendary Bheem from the Mahabharata, Bheem stands for his strength and integrity. This fictional take revolves around iconic Bheem, as a nine year old brave and intelligent boy from an imaginary village Dholakpur, who loves to eat and always offers a helping hand to his friends and other villagers. Watch the all new wonderful and exciting adventures of Bheem and his friends, in the new season of ‘Chhota Bheem’, exclusively on POGO.

POGO, a multi-genre channel created exclusively for kids in India, launched successfully on January 1 2004 and is distributed by Zee Turner Ltd.  Broadcast via the PAS-10 satellite, POGO is available in over 19.8 million cable and satellite homes, and in just months of its launch became the second most popular kids’ entertainment channel in India, after Cartoon Network.  Catering to kids and their families, POGO offers the best available programming from studios including Universal Studios, Warner Brothers, Entertainment Rights, BBC and HIT Entertainment PLC, with such premium titles as: Harry Potter And The Sorcerer’s Stone™, Harry Potter And The Chamber Of Secrets™, Harry Potter And The Prisoner Of Azkaban™, Takeshi’s Castle, Mr. Bean – The Animated Series, Make Way For Noddy, amongst others. Original productions from POGO include Prime POGO, a hip, energetic hosted zone that showcases POGO’s best, POGO Amazing Kids Awards, India’s first televised kids’ awards – now in its fifth year, seven times award winning show M.A.D. – India’s First Music, Art and Dance Show – now in its sixth season, Bam Bam Bam Gir Pade Hum, a high energy game show, the sketch, comedy, live action show titled - It’s Alive, C.I.A (Cambala Investigation Agency) – a detective series; Galli Galli Sim Sim –Indian version of world renowned pre-school series, Sesame Street ; Sunaina – a family sit-com and fun and action packed game show – Hole In The Wall.  For more information on POGO log on to www.pogo.tv
Turner Broadcasting System Inc., a Time Warner company, is a major producer of news and entertainment products around the world and the leading provider of programming for the basic cable industry.           - SAMPURN