Thoda Hai BasThode .. Gets Thodisi TRPs
By SAMPURNFriday, June 18, 2010
June 18, 2010 (Sampurn Wire):‘Thoda Hai Bas Thode Ki Zaroorat Hai’ proved to be true to it’s the name, after the opening week, as it had to be content with thodisi (little) TRPs.
‘Thoda Hai..’ had launched on 7th June replacing Rajan Shahi’s ‘Swarg’ at the 7.30 pm slot.
It will be totally unfair and too early to write this Rose Movies and Colors show off, but a look at the descending numbers, since its first telecast, indicates that the show will have to come up with something better in order to attract the viewers.
According to the TAM data week 24 (June 6-12), the show opened with a TVR of 1.85 – a good enough number for the channel which had obtained a rating of just 1 TVR in the final episode of ‘Swarg’, the preceding week. Perhaps, the viewers didn’t find the first episode intriguing enough. The ratings dropped to 1.56 on Tuesday dropping further to 1.4, 1.33 on the following days touching an abysmal 0.86 finally on Friday, June 11.
Soaps with the Marathi touch normally find favour with the viewers, so why did ‘Thoda Hai Bas Thode Ki Zaroorat..’ fail to impress?
Romit Raj, who plays Nishikant, says, “Before discussing the ratings, I must tell you that my family and friends have really appreciated the show. Friends like actor Dilip Joshi have also appreciated our work. I’m back after a year’s break. Hearing such comments from well wishers can be very encouraging indeed!”
“As for the ratings, the 7.30 pm slot has become very competitive now. The FIFA World Cup opened with a grand ceremony. The viewers may have drifted there. We’re just a week old now. I’d like to see the rating of the second week though. I’m hope it will improve by then.”
Contrary to Raj’s claim, the FIFA World Cup opening ceremony that was aired from 5.30 pm to 6.12 pm could only muster a TVR of 0.61 in the Hindi Belt.
Well, we wish the show and Romit all the very best. Hopefully, ‘Thoda Hai Bas Thode Ki Zaroorat’ will get to score more goals, if nor TVRs in the next TAM rating.
–Mayur Lookhar/Sampurn Wire
