Florence And The Machine Perform At The VMAs 2010

By Tias, Gaea News Network
Monday, September 13, 2010

LOS ANGELES (GaeaTimes.com) In spite of some of the biggest stars in the music industry performing at the VMAs 2010 at Los Angeles, Florence and the Machine gave one performance that will be etched in the minds of the fans for a long time. The British pop rock band has been a hit for its stage performances in some of the recent award shows and at the VMAs their song ‘Dog Days Are Over’ became one of the biggest highlights of the show.

Florence Welch from Florence and the Machine appeared in a flowing pastel colored dress and performed on top of a rotating circular platform. She was surrounded by a number of dancers in wispy loincloth who reminded the audience of the original video of the single. The dancers combined everything from tribal vibes to church revivals to give the star struck fans a meaningful and high energy act that they will remember for a long time to come.

Florence Welch revealed that the objective of the performance was to encapsulate the video into the live act. VMA executive producer Dave Sirulnick said that the performance will help the British sensation to establish themselves in the heart of the American fans. He said that he wanted to highlight who Florence was as an artist. Florence and the Machine made a strong impact at the VMAs this year not just with the strong performance but also had four nominations. Finally they took home the moonman for the Best Art Direction. Some of the other artists who made sweeps of the moonmen include Lady Gaga and Eminem.

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