“Endhiran” Audio Launch In Malaysia

By Sayanee, Gaea News Network
Sunday, August 1, 2010

KUALA LUMPUR, MALAYSIA (GaeaTimes.com)- The Putrajaya Stadium in Kuala Lumpur witnessed one of the most extravagant events end of July when the audio launch of “Endhiran” went on stage. In the presence of stars Rajnikanth and Bollywood beauty Aishwarya Rai Bachchan, the “Endiran” audio launch was accompanied by special trailers and songs from the film and dance performances by human robots to the A.R. Rahman compositions. The robots were to justify the title of the film “Endhiran” which means ‘robot’ in English.

The A.R. Rahman music hit the Indian market on the same day and can also be heard online. Everybody who is somebody in the Tamil film industry, graced the red carpet of the Putrajaya Stadium of Malaysia for the “Endhiran” music launch. From the lead pair to musician A. R. Rahman and director Shankar, the other actors and technicians related to the film did not leave any stone unturned to promote the film and its music to audiences abroad. There are a total of seven songs in the “Endhiran” album, and keeping with the sci-fi mood of the film, A.R. Rahman has incorporated a techno feel to the film’s music.

Aishwarya Rai Bachchan was unquestionably the star attraction of the audio launch extravaganza. Draped in a maroon salwar kameez, the actress could not have looked better. Tamil actor Radha Ravi was so star struck that he actually suggested that Aishwarya Rai Bachchan should consider joining the South Indian Artiste’s Association. “Endhiran” is made at a whopping budget of over 150 crores and anticipation for its release in the first week of September is showing an increase everyday.

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