“Jacques” Magazine Changes Its OutlookBy Reema, Gaea News Network
Friday, October 29, 2010
NEW YORK, (GaeaTimes.com)- There is a fine difference between aesthetics and vulgar pornography. “Jacques” Magazine seems to have realized that. The two creative directors of the magazine, Jonathan Leder and his wife Danielle Leder feels that if the quality of content is good then one need to resort to cheap and vulgar means to increase the sell of the magazine.
According to Jonathan Leder, resorting to cheap pornography is nothing but a shortcut to increase the sales. Where unfortunately most of the competitors are resorting to that, “Jacques” Magazine has decided to focus more on the aesthetics and natural beauty of the women. another difference between “Jacques” Magazine and other adult magazine is that the latter urges their models to go for surgery and silicon implants, while the former completely rules out that option. It rather assigns only those women who are naturally beautiful, without any facial defects like freckles, scars and marks, between the age of 22-26, which is considered as the period when women look their best. Skinny and plastic beauty is also not entertained by them. The other specialty of “Jacques” Magazine is that it emphasizes more on the retro looks, which was famous for its authenticity, while portraying the beauty of a woman. It revives the looks and feel of the 60s, 70s and 80s, with their high-art aesthetic, with the help of Polaroid cameras and natural lightings. That is the reason, why the company has saved itself from being categorized as a pornographic magazine, yet they are equally sensuous and titillating.
The main reason for “Jacques” Magazine to adopt a new way of portrayal of women is that, most of the people now rely on the internet to see porn, which has led to the deterioration of the business of “Playboy”. In such case, “Jacques” Magazine had no other option, but to redesign its business from a unique angle to give it a different USP.
Tags: "Jacques" Magazine, Danielle Leder, Jonathan Leder, New York, Playboy, Polaroid cameras, United States