ABC News asks Nielsen about curious news ratings

ABC News curious about odd news rating

NEW YORK — ABC News has asked Nielsen Media Research to investigate after the company’s ratings indicated that “World News” most likely had its smallest audience ever.

The news ratings were a downer for the network after the entertainment division won in the prime-time ratings for the first week since last September, keyed by the National Basketball Association finals. It was ABC’s most-watched week in the summer in five years, according to Nielsen.

“World News” averaged 6.2 million viewers last week (4.3 rating, 9 share), its worst showing since at least 1987, when Nielsen’s “People Meters” technology was introduced, and probably for many years before that. The previous week, the “CBS Evening News” hit a similar low point. ABC’s average did not include Tuesday and Thursday’s newscast, because “World News” was pre-empted out West those nights for the NBA Finals.

What ABC is questioning is Friday night’s ratings, when Nielsen said “World News” was watched by 4.1 million people, well below its Friday average of 7.3 million this year. Friday marked TV’s digital transition, when analog signals were cut off and an estimated 2.5 percent of the nation’s TV homes lost their TV transmissions.

News ratings are typically down in the summer, but not by that much, ABC said. Given the relatively small number of homes losing signals, ABC claimed that a loss of more than 3 million off its season average makes no sense. CBS, for example, had 5.1 million viewers Friday compared to its season average of 5.8 million that night, Nielsen said.

“The numbers don’t make any sense,” said Jon Banner, executive producer of “World News.”

Banner said the network has already learned that some of its affiliates that made the digital switch over early were inadvertently left out of the news ratings.

Gary Holmes, a Nielsen spokesman, said the company is working with ABC to determine what happened.

NBC’s “Nightly News” averaged 8.3 million viewers last week (5.5 rating, 12 share), while the CBS “Evening News” had 5.4 million (3.7, 8).

In prime time, the last three games of the Los Angeles Lakers championship series victory over the Orlando Magic were the most-watched programs of the week.

HBO also reported that the second season premiere of “True Blood” on Sunday was seen by 3.7 million people, the most-watched original series telecast on the network since the June 2007 finale of “The Sopranos.”

ABC averaged 7.3 million prime-time viewers (4.4 rating, 8 share), with second-place CBS at 6.9 million (4.6, 8). Fox had 5.1 million viewers and NBC 5 million (both 3.2, 6), My Network TV had 1.5 million (0.9, 2), the CW 1.2 million (0.8, 1) and ION Television 670,000 (0.5, 1).

Among the Spanish-language networks, Univision led with 3.3 million viewers (1.7 rating, 3 share), Telemundo had 1.2 million (0.6, 1), TeleFutura 740,000 (0.4, 1) and Azteca 150,000 (0.1, 0).

A ratings point represents 1,145,000 households, or 1 percent of the nation’s estimated 114.5 million TV homes. The share is the percentage of in-use televisions tuned to a given show.

For the week of June 8-14, the top 10 shows, their networks and viewerships: NBA Finals, Game 4: L.A. Lakers vs. Orlando, ABC, 15.96 million; NBA Finals, Game 3: L.A. Lakers vs. Orlando, ABC, 14.2 million; NBA Finals, Game 5: L.A. Lakers vs. Orlando, ABC, 14.17 million; “NBA Trophy Presentation,” ABC, 13.48 million; “The Mentalist” (Tuesday, 9 p.m.), CBS, 11.62 million; “NCIS,” CBS, 11.05 million; “Two and a Half Men,” CBS, 9.52 million; “The Mentalist” (Thursday, 10 p.m.), CBS, 8.94 million; “48 Hours Mystery” (Tuesday), CBS, 8.85 million, “CSI: Crime Scene Investigation,” CBS, 8.74 million.

ABC is owned by The Walt Disney Co. CBS is owned by CBS Corp. CW is a joint venture of Warner Bros. Entertainment and CBS Corp. Fox and My Network TV are units of News Corp. NBC and Telemundo are owned by General Electric Co. ION Television is owned by ION Media Networks. TeleFutura is a division of Univision. Azteca America is a wholly owned subsidiary of TV Azteca S.A. de C.V.

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