“You have seen me, now own my stuff” - Sherlyn Chopra

Newbie Sherlyn Chopra, whose pictures hold the record for being some of the most downloaded in the world of internet, has taken a step ahead in being closer to her audience. She is willing to give them a chance to own a part of her. How exactly? Well, she is all set to sell off her personal belongings like lingerie, DVDs and hot images.

Wait. Before your mind starts thinking of something really naughty, let it be clarified that she is taking an entirely professional route in doing so. She has launched an online SC (Sherlyn Chopra) store on her official website (www.sherlynchopra.com) and this is the place where she would be showcasing items for auction and sale.

"You have seen me, now own my stuff as well! Ever felt like being as naughty as me then this is your chance? Well, I am ready to offer all material things that I possess. So while so many women out there may want to look as seductive by wearing the stuff I do, even men may run their fantasies wild by gifting these to their beloved. You never know, you may turn lucky", winks Sherlyn who would soon be seen in a yet untitled film coming from the house of Yash Raj Films that features Shahid Kapoor and Rani Mukherjee.

Informs a source who has been associated with Sherlyn in designing the website and arriving at the list of items that the hottie is bringing forth for her fans and followers, "The range of merchandise varies from Sherlyn’s ‘Dard’ costume - the diamond studded lingerie paired with golden shorts, a DVD consisting of some never seen before photo shoot videos of Sherlyn, clothing items for girls and ‘worth sinning for’ images and calendars for guys & girls!"

In addition, Sherlyn’s ‘Bikini Calendar 2009′ has been put for sale as well. The calendar will be available in two formats - a hard copy and an electronic version with automatic settings. This is not all as Sherlyn’s online store also boasts of some exclusive posters, wallpapers, screensavers, autographed mug and other clothing items like tops, pants, evening wear, swimsuit, body suit amongst others.

"This is something unique in India and Sherlyn is being a trend setter yet again", comments a marketing professional who is closely following merchandising trend in Bollywood, "In Hollywood, it’s a known concept for a celebrity to put his/her stuff on the website and market it for the common man. It’s a good tool as it brings a celebrity closer to his/her fans and followers."

Naturally, Sherlyn is thrilled with the response that she has gathered so far from the online community, "I am sure with availability of my stuff on the website, there would be quite a few takers. In fact I am amazed with the number of queries and actual sales which are happening on the site. I am quite positive that it would only turn out better with every passing week."

Meanwhile, she is happy shooting for her Shahid Kapoor starrer which is being directed by debutant director Anurag Singh. She got the film courtesy Yash Chopra who was apparently quite impressed with Sherlyn’s abilities ever since he saw her film ‘Red Swastik’. - SAMPURN (Joginder Tuteja)