Star Plus Zooms Ahead With 443 GRPs
By SAMPURNThursday, June 24, 2010
June 24, 2010 (Sampurn Wire):443 GRPs! That’s a number you usually associate with a channel that airs a cricketing extravaganza like the ‘Indian Premier League’ or the cricket world cup. However, this staggering number belongs to Star Plus that has extended its supremacy over other channels. Colors stands a distant second with 271 GRPS, followed by Zee TV (231) and Sony (125), according to the TAM data week 25 (June 13-19).
The 443 GRPs is the highest by a Hindi GEC in the last 159 weeks. The previous record was held by the same channel too.
Leading the way for Star Plus is surprisingly, not any show but the tenth ‘Star Parivaar Awards’ that garnered a TVR of 7.18 to emerge as the top rated programme. The Saturday special episode of ‘Bidaai’, where Sadhna (Sara Khan) dies got a TVR of 5.78. ‘Yeh Rishta Kya Kehlata Hai’ clocked a TVR OF 5.69. Balaji’s new show ‘Taryay Liyay’ got an impressive TVR of 3.96 in its opening week. ‘Sasural Genda Phool’ (3.1), Behenein (3.1), ‘Sajan Ghar Jaana Hai’ (2.3), ‘Saathiya’ (1.8), ‘Zara Nachke Dikha’ (2.5) and ‘Sabki Laadli Bebo’ (1.0) all played their part in boosting the channel.
As opposed to Star Plus, Colors and Zee TV observe a drop in the ratings of most if it’s shows. ‘Balika Vadhu’ (5.42) is the only Colors show to feature in the top 10 bracket. Shows like ‘Uttaran’, ‘Na aana is des laado’, ‘Laagi Tuhjse’, all witnessed a drop in their average TVR. For Zee TV, ‘Pavitra Rishta’ was once again the number one fiction show with a TVR of 5.99. However, its other shows such as ‘Agle Janam Mohe Bitiya Hi Kijo’, ‘Jhansi Ki Rani’, and ‘Yahan Mein Ghar Ghar Kheli’, ‘Chhoti Bahu’ got an average TVR of 3.6, 3.4, 3.0 and 2.3 respectively. ‘Dance India Dance’ continues to be the top rated non -fiction show with a peak TVR of 3.57.
–Mayur Lookhar/Sampurn Wire
