Aishwarya Rai Bachchan Still Endorsing L’Oreal

By Arnab Ghosh, Gaea News Network
Tuesday, January 11, 2011

MUMBAI, INDIA ( Ace Bollywood actress Aishwarya Rai Bachchan has a long association with L’Oreal, which is among the most prestigious skincare and cosmetics brand in the world. Since 2000, she has been representing the brand and despite the firm selecting new faces from Hollywood and Bollywood, her position has remained firm. Despite the status of her films at box office and her marriage to Abhishek Bachchan, her association with the iconic brand has remained intact. However, the recent appointment of ‘Slumdog Millionaire’ actress Freida Pinto in a Happy New Year TV ad for L’Oreal sparked the rumor in the industry and media circles whether the cosmetics company has dropped Aishwarya Rai Bachchan for a fresher and younger face? However, the company has said that is not the case.

Reacting to the buzz generated by the gossip mongers and some page 3 mags, L’Oreal said that it has no plans to drop the actress as its brand ambassador. L’Oreal Paris clarified that Aishwarya Rai Bachchan is very much a part of the brand’s world wide Dream Team. However, she was not available for the aforesaid photo shoot owing to some work commitments and that prompted the company to rope in Freida Pinto. In India, the actress has worked in the ads for a number of skincare and cosmetics products for L’Oreal.

In fact, actress Aishwarya Rai Bachchan was able to make foray in Hollywood owing to her association with L’Oreal to an extent. She is in the league of actresses like Eva Longoria and Rachel Weisz as far as brand endorsement is concerned. The fact that her Hollywood films have failed to create sensation is a different thing altogether.

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