Rumer Willis announced face of Badgley Mischka

LONDON - Hollywood’s ex-couple Bruce Willis and Demi Moore’s daughter Rumer Willis has been lined up to front the new spring campaign for American fashion line Badgley Mischka.

The 22-year-old actress has signed up to represent the luxury brand designed by Mark Badgley and James Mischka for their spring 2011 campaign, following in the footsteps of celebrities Eva Longoria, Carrie Underwood and Brooke Shields, reports femalefirst.co.uk.

“I was thrilled and honoured to be chosen to represent the Badgley Mischka brand. Working with Mark and James is an incredible opportunity,” she said.

The young actress will model couture evening wear, the new Mark + James contemporary collection, swimwear and accessories including shoes, bags and jewellery in the campaign shot by photographer Tony Duran.

The ad campaign will begin appearing in fashion and lifestyle magazines in March 2011.