Timberlake launches fragrance for ‘real’ womenBy IANS
Tuesday, November 16, 2010
LONDON - Singer-actor Justin Timberlake who launched his female fragrance Play for Her, says it is for real women rather than those who like to have a fairytale feel through their perfume.
“I think that perfume should be experienced in a layer. I think the modern woman doesn’t need to be sold on feeling like Cinderella. I feel like this is a little more tangible, a little more real,” Justin was quoted as saying by contactmusic.com.
He decided to launch the women’s version after launching a men’s cologne Play for Him. Justin created the scents in collaboration with French label Givenchy.
“I’ve always loved Givenchy’s brand just because it’s very sleek and very modern. We didn’t get into a partnership to create a women’s fragrance. We got into a partnership to create a men’s fragrance. But I think that they saw the opportunity and it translated very well,” said Timberlake.