Lady Gaga, creative director for Polaroid brand, lends star power to Mass. museum

Lady Gaga shakes it for a Polaroid picture

CAMBRIDGE, Mass. — Lady Gaga is lending star power to Polaroid and the MIT Museum.

The pop star known for her outlandish wardrobe posed Wednesday for a Polaroid at the museum run by the Massachusetts Institute of Technology. In January, she was given the title of creative director for the company that owns the iconic photography brand.

The museum had recently taken possession of thousands of Polaroid inventions that revolutionized photography in the 20th century, including the 20- by 24-inch camera that was used to snap the photo of Lady Gaga wearing a low-cut black lace dress. Lady Gaga has concerts in Boston on Thursday and Friday nights.

Polaroid was founded in Cambridge in 1937. It was sold in bankruptcy last year and is owned by Minnetonka, Minn.-based PLR IP Holdings.