BLUE launches music on pen drive and microchips

Bollywood’s most ambitious and promising project, the much-anticipated underwater extravaganza ‘BLUE’ has added another feather to its cap.

For the first time in Bollywood, this underwater action thriller by Shree Ashtavinayak Cine Vision Ltd., pioneered by T-series, launched its music on pen drives and memory chips. And to do the honors were none other than Akshay Kumar and Music Maestro A R Rahman who has composed the soundtrack for the film.

Says Rahman, who is thrilled that his latest album is on a memory chip says, “This is fantastic. What one must ensure is that the sound is of the highest quality.” Rahman, who has worked for the first time with Akshay Kumar, expressed his appreciation at such a move. “It’s a great idea for the movie industry and I was very excited when I heard about the digital release of the music. Anything new is exciting for people and this product would excite those, who believe in owning legitimate music. It is also a gate opener for future expansions, because right now the music is going to have MP3 quality and then in future it could have more high quality WAV files like 96 k, 24 bit and people will definitely enjoy probably four times better than a CD quality of music. So this is a great starting point.”

This initiative to release the music of the film on the digital platform first is being seen by the Indian music industry as a major step towards combating piracy and illegal downloads. Adding to this, Bhushan Kumar, Chairman and Managing Director, T-Series said, "The digital platform has become a widespread medium to consume entertainment. India too is seeing a rapid growth of mobile phone and internet users. Keeping this in mind, the digital platform is perfect for the music release of a film like Blue which has already been popularized, in India and internationally, for the music compositions of A. R. Rahman including the hit single with Kylie Minogue. Amongst the many benefits of the digital music launch, the most significant one for us as a music label is a big step towards giving consumers legitimate content and curbing piracy of our content."

The promos of ‘BLUE’ have already created waves both in India and internationally and the ‘Chiggy Wiggy’ track featuring international pop star Kylie Minogue is a rage. The digital music release will allow eager Bollywood and Kylie Minogue fans to access the much awaited soundtrack of the film directly on their mobile phones and digital music devices.

Under the visionary direction of debutant Anthony D’Souza, this oceanic spectacle features Bollywood stars like Sanjay Dutt, Akshay Kumar, Lara Dutta, Zayed Khan, Rahul Dev and Katrina Kaif. Blue, which has music composed by Academy Award winner A.R. Rahman, would be the first Bollywood film to have its music released simultaneously on the physical and digital platforms.

Releasing this Diwali, ‘BLUE’ captures the fast paced action, above and below the ocean as never seen before in Indian Cinema

-Sampurn Media