Jimmy Choo designs next guest collection for Sweden’s H&M

Jimmy Choo to design for Sweden’s H&M

STOCKHOLM — Swedish fashion retailer Hennes & Mauritz AB on Wednesday unveiled the name of its next designer collection team-up: British accessory brand Jimmy Choo.

H&M said the famed shoemaker — one of the favorite pump labels of “Sex & the City” character “Carrie” — will launch the collection in 200 H&M stores on Nov. 14, including covetable shoes and bags as well as a women’s clothing line to match them.

Jimmy Choo will also provide a men’s collection of shoes, bags and accessories.

“We adore Jimmy Choo’s shoes and bags,” H&M’s Creative Designer Margareta van den Bosch said in a statement, adding it was the first time the company collaborated with an accessory brand. “I like the way we have worked with clothes to accessorize the shoes and bags rather than the other way around,” she said.

Jimmy Choo founder and President Tamara Mellon vowed that her brand would bring H&M “a sophisticated, fashion forward, accessible and glamorous collection.”

“We are privileged to be among the fashion greats who have been affiliated with H&M so far,” she said.

According to Stockholm-based H&M, Jimmy Choo — which was founded in 1996 — has been worn by Hollywood celebrities such as Cate Blanchett, Halle Berry and Hilary Swank.

H&M has previously collaborated with both pop icons and designers including Madonna, Kylie Minogue, Stella McCartney, Karl Lagerfeld, Roberto Cavalli and Viktor & Rolf.