Nida Mahmood designs for UTV Bindaas’ new show

Tuesday, March 1, 2011

NEW DELHI - She is young and innovative and after showing her designs on the ramp, Nida Mahmood has moved to the small screen and has styled the wardrobe for the lead character of UTV Bindaas’ upcoming fictional soap.

Though the young designer is tight-lipped about the details, she does reveal the clothes will be very Nida Mahmood type - young and quirky and the project was all the more exciting for her as she was styling for a male wardrobe after a gap.

I started my fashion journey by making men’s wear, but for the past two years I have been showcasing women’s line on the ramp. I was given the option of designing for the lead female character as well, but I opted for lead male character, Mahmood told IANS.

For the past two years, I wanted to launch my men’s wear line, but I was caught up in so many things. Finally, when I got this opportunity, I just thought, this is the right time, added the young designer who is quite fond of Bollywood’s retro era which is often seen in her collections.

UTV Bindaas is a youth channel and is known mostly for reality shows like Emotional Atyachar, but Mahmood reveals this project is going to be a fictional soap and the channel’s biggest production ever.

Mahmood has been working on this project for the past two months.

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