New Emmy competitor: Paley Center announces TV awards show to debut in 2012 in New York

Paley Center says new TV awards show set for 2012

LOS ANGELES — The Emmys aren’t the only big TV honors game anymore.

The Paley Center for Media announced plans Wednesday for an awards telecast that will debut in spring 2012 in New York. It was developed with the help of TV, advertising and new-media executives.

The center says the awards will take a “fresh and distinctive approach” that involves the public in the selection process and reaches beyond TV by celebrating video across all platforms — an apparent reference to online and mobile distribution.

The show is planned for May to coincide with the New York “upfronts” during which networks present their fall schedules to prospective advertisers.

The awards show comes after years of declining or stagnant ratings for the prime-time Emmy Awards, which aired its 62nd ceremony last month.