Fame Cinemas Helps Promote “Once Upon A Time In Mumbaai”

By Sayanee, Gaea News Network
Sunday, July 25, 2010

MUMBAI, INDIA (GaeaTimes.com)- Film promotion reaches a new level in Bollywood. With producers trying their best to not only make a wonderful film but also promote and market it well, each producer is trying their very best to come up with new innovations to promote their films. “Once Upon A Time In Mumbaai”, the latest offering of the Balaji Telefilms, has teamed up with Fame Cinemas in the city to make their new film worth watching.

According to reports from Bollywood, Fame Cinemas will be working in association with Balaji and the JD Institute of Fashion Technology to style the interiors of their theaters in keeping with the style and mood of the film. According to a spokesman for Fame Cinemas, the new venture has been undertaken to take the viewers of “Once Upon A Time In Mumbaai” to the era spoken about in the film. The special retro themed theater in the Fame Cinemas will help to achieve that mood feel the producers of the film and designers of the special stall.

The two weeks during which the retro themed stalls will be in place inside the Fame Cinemas, will also see several multiplex patrons come dressed in their retro themed costumes paired retro accessories to match up to the retro era in which “Once Upon A Time In Mumbaai” has been shot. The authorities of Fame Cinemas are also making arrangements for everyone who enters in a retro themed costume to be photographed in their special attire, so that their movie watching experience becomes a memory which they will cherish lifelong. “Once Upon A Time In Mumbaai” stars actors Ajay Devgan, Emraan Hashmi and Kangna Ranaut in lead roles.

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