Guillermo del Toro teams with Disney on new brand to create scary animated fare

Guillermo del Toro teams with Disney on new brand

ANAHEIM, Calif. — Guillermo del Toro is bringing his creepy film fare to Disney.

Walt Disney Studios Chairman Dick Cook says the Oscar-winning filmmaker is joining forces with the studio to create a new brand, “Disney Double Dare You,” which will produce scary animated fare.

Del Toro will be “the creative force” behind the new label, Cook told fans Friday at the D23 Expo, Disney’s answer to Comic-Con.

The new brand’s first production will be “Trollhunters,” an original del Toro story. Del Toro spoke to D23 guests by video from New Zealand, where he is at work on “The Hobbit.” He said he came up with the idea for a new Disney brand about two years ago and cited the theme park’s old “E-ticket” rides as an inspiration.

“They were beautifully designed, fully immersive experiences,” del Toro said, adding that the new Disney label will “create books, merchandise and films that are fully immersive, scary, thrilling experiences.”

The first all-things-Disney convention continues through Sunday at the Anaheim Convention Center.

On the Net:

d23.disney.go.com/