‘Break Ke Baad’ recovers production cost before release

Thursday, November 25, 2010

NEW DELHI - Imran Khan and Deepika Padukone starrer “Break Ke Baad”, which hits the screens Friday, has already recovered its production and marketing cost by selling satellite rights.

The total money invested in the film is Rs.18 crore. Co-produced by Kunal Kohli Productions and Reliance Big Pictures, the movie is releasing across 750 screens in India.

“It’s true that ‘Break Ke Baad’ has already recovered its production cost including marketing costs. Being a hyped project, the digital rights (satellite, music and video) were sold at a lucrative price,” said Priti Shahani of Reliance Big Pictures.

“Break Ke Baad” also had marketing tie ups with brands like Kit Kat and Close Up. The brands have spent close to Rs.2 crore on TV spends in prime slots for the movie.

Directed by debutant Danish Aslam, the romantic comedy about space in relationships, also stars Sharmila Tagore, Navin Nischol, Shahana Goswami and Lilette Dubey.

“‘Break Ke Baad’ is the youngest film of the season. The youngsters of today will definitely be able to relate to ‘Break Ke Baad’. It’s a fresh, fun film,” said Kohli.

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