Sparks Launching ‘affordable’ Perfume

Pop star JORDIN SPARKS is helping her cash-strapped fans smell fragrant this winter - she’s launching her own “reasonably priced” perfume.

The No Air hitmaker, who found fame after being crowned American Idol champion in 2007, has created Because of You, a fruity, floral scent with notes of clementine, orange blossom and sheer musk.

And the fragrance will sell from as little as $9.50 (£6.30) a bottle when it’s launched later this month (Oct10) - because Sparks refuses to spend much on her own favourite perfumes, despite her boosted bank account.

She tells Women’s Wear Daily, “When I was starting this project, I really wanted it to be affordable. I looked at some other celebrity fragrances, and they were like $80 (£53). Even now, I look at a fragrance that’s $80, and I can’t bring myself to spend that much.

“In this economy especially, my fans deserve a high-quality, reasonably priced scent.”