Banks’ Model Show Lands A Big Boost From Italian Vogue
By WENNTuesday, September 7, 2010
Former supermodel TYRA BANKS’ hit reality TV show AMERICA’S NEXT TOP MODEL has been given a big boost by the world’s most revered fashion bible - Italian Vogue.
The programme bosses have snagged the publication’s editor, Franca Sozzani, as a judge for its upcoming season - and the winning wannabe will be featured in a spread in the magazine early next year (11).
As a result of the Italian Vogue link, Top Model has also landed top fashion photographers Patrick Demarchelier and Matthew Rolston among its special guests, turning the reality show into a must watch for style trendsetters.
Thrilled Banks, who is host and executive producer of the show, says, “All of a sudden it’s not America’s Next Top Model. It’s America’s Next Top Modelle, dahling (sic). It’s totally elevating it with the fashion industry.”
Designers Diane von Furstenberg, Zac Posen and Roberto Cavalli will serve as judges this season, and top agency IMG will represent the winner of the contest.