H&M Lanvin Brings Exclusive Collections This Autumn

STOCKHOLM (GaeaTimes.com) — H & M Hennes & Mauritz AB has collaborated with Paris fashion house Lanvin to get on with the coolest fashion outfits, this Autumn.

Both the companies are famed for their quality products and now that they plan to work hand in hand, we can expect some marvelous piece of creations as well some new innovations from them. They should properly utilize their resources and eye on setting new trends in the fashion biz.

Reportedly, Alber Elbaz will lead the crew, followed by Lanvin’s menswear designer Lucas Ossendrijver. The much anticipated collection is supposed to hit around 200 H&M stores worldwide and will be up for sale from November 23rd.

Alber Elbaz, artistic director of Lanvin shared his views in an informational interview saying,

H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.

On the other hand Margareta van den Bosch, creative advisor at H&M claimed that “the launch in November is going to be full of wonderful surprises.” According to him, the H&M crew is all thrilled about their latest venture.

Jeanne Lanvin founded the Paris-based label in 1889 but it was post 2001, that the effort and dedication put in by Alber Elbaz made Lanvin a fashion powerhouse.

Hennes & Mauritz AB is a Swedish clothing company, known for its fast fashion clothing offerings for women, men, teenagers and children. H&M has around 2,000 stores in 37 different countries and employs around 76,000 people. Another reason for H&M’s immense popularity is that they provide value for money.

Let’s see what the H&M Lanvin duo has in store for us. No discussion on price-tags have popped up as yet so those who are worried about budget can keep their finger’s crossed.