Etihad Airways unveiled Katrina Kaif as their New Brand Ambassador of Etihad Airways
By SAMPURNWednesday, August 25, 2010
August 25, 2010 (Sampurn Wire): The launch of Katrina Kaif as the new Brand Ambassador of Etihad Airways was accompanied with lot of paparazzi and glamour as expected. Mr. Andrew Ward, Vice President Marketing Etihad Airways and Neerja Bhatia, Country Manager empowered and took over the event with their persona and perfection. According to them Katrina was the best candidate, an obvious choice for them, in today’s time she has carved a niche for herself in this industry. Katrina has reached the top position in a very short period of time, similarly Etihad Airways has become one of the biggest names in the airline industry in a short span of time.
Etihad has launched a new program called India Connect, it’s an exclusive club designed to offer wide range of benefits to Etihad Guest members travelling to and from India. This membership has lots of benefits like, travel offers, hotel discounts etc. This program was launched by Katrina who is also the member of the same. An internet video is also filmed with Katrina to promote the partnership between her and Etihad airways. This video was filmed by Farah Khan, an ace Indian Film director and choreographer.
Katrina Kaif, Etihad’s new brand ambassador, said “She always loved flying with Etihad and is extremely honored to work closely with the world’s leading airline.”
Mr. Ward said “Katrina is the symbol of beauty and style in India similarly Etihad Airways will strike the chord with the Indian customers with their state of the art and stylish seat designs, seating comfort and spacious cabins designed for their customers.”
The event came to an end with the announcement of “Where is Katrina Kaif” contest which was launched on the internet to promote the airline. Mr. Punit was declared as the winner and got a personally signed autograph as a prize by Katrina Kaif herself.
–Neha Agrawal/ Sampurn Wire
