Kasabian lands Premier League deal
By ANITuesday, August 3, 2010
LONDON - British Indie Rock band Kasabian has landed a footie deal that could make them the biggest musical export.
Barclays Premier League paid a fortune to use the band’s massive track ‘Fire’ in the title sequences whenever matches are shown abroad.
“If we had just wanted a track, there are thousands of those that they could have used,” the Sun quoted Paul Molnar from the Premier League as saying.
“But Kasabian are seen as a football band and that makes the use of the track so much stronger,” he added.
And for the next three years broadcasters in around 200 countries will legally have to use the song when they show live games.
Kasabian’s record label, Sony, is also hoping it will give the band’s third album, West Ryder Pauper Lunatic Asylum, a huge new boost all around the globe. (ANI)
