Townshend Complains About The Who Merchandise

PETE TOWNSHEND is urging fans to shun any THE WHO merchandise - because he thinks the branded items look awful.

The band sells rock memorabilia on its official website, including T-shirts, baseball caps and The Who-embossed jewellery.

But instead of encouraging fans to purchase the goods, Townshend has blasted the products, insisting he’d never wear any of the items.

In an interview, also posted on the website, Townshend says, “We have become older while a whole range of fashion looks have passed by. The one I wish had passed sooner but seems to have stuck is the rock and roll merchandise look. You wouldn’t catch me wearing any of the glamorous items they sell on this website. I bite the hand that feeds me perhaps?”