Sri Lanka to host prestigious Indian film awards festival

Sri Lanka to host Indian film awards

COLOMBO, Sri Lanka — Iconic actor Amitabh Bachchan Tuesday announced that an annual roadshow of the Indian film industry will be held in Sri Lanka.

Bollywood superstars will converge in Colombo June 3-5 for the International Indian Film Academy or IIFA.

Bachchan said that the festival is held in different countries each year to introduce Indian cinema to the world and integrate communities.

“As a member of the film industry I look forward to another luminous decade, as IIFA journeys forth sharing the Indian cinematic movements with the world,” Bachchan told a news conference in Colombo.

Last year it was held in Macau.

The weekend of events in the Sri Lankan capital will also includes a business forum, fashion show and a cricket match by Indian and Sri Lankan movie and cricket stars. It is seen as an opportunity to promote the island’s tourism industry and its diverse landscape as film locations as Sri Lanka emerges from a 25-year civil war against the Tamil Tigers that ended in 2009.