Emami no longer a part of Kolkata Fashion Week II
By Gnn, IBNSWednesday, September 9, 2009
Kolkata, Sept 9 (IBNS) Just the eve before Kolkata Fashion Week II was to have a grand opening, organisors Mindscapes Maestros Events & Sports Management Limited announced that Emami Limited will no longer be a part of the fashion extravaganze.
“Mindscapes Maestros Events & Sports Management Limited and Emami Limited have mutually agreed to severe the contractual agreement for Title Sponsorship of Kolkata Fashion Week - Season II to be held between 9th - 13th September, 2009. The association between Emami’s two brands - Fair & Handsome and Boroplus with Mindscapes Maestros for being the Associate Sponsor for Kolkata Fashion Week-II also stands cancelled,” said a statement issued of behalf of the organisors Tuesday night.
“Both the companies have decided to part ways amicably in the wake of certain extraneous developments and circumstances which were beyond control.The above development will have no bearing on Kolkata Fashion Week-Season II that the entire city is looking forward to starting from tomorrow,” said the statement.
On Sept 2, KFW II announced that it has roped in Emami as its title sponsor and that it will be called ‘Emami Kolkata Fashion Week’.
Yudhajit Dutta, Managing Director Mindscapes Maestros had said, “With the inaugural edition, Kolkata Fashion Week has already been established as one of the nation’s foremost Fashion Week. Now with FMCG major Emami Limited being the Title sponsor, Emami Kolkata Fashion Week will become even bigger in every aspect.
“We are also extremely happy to have Max Factor, the pioneers in the Make Up industry, as our Official Make Up Partner for the second season of Emami Kolkata Fashion Week. Max Factor, the international Make Up major is getting associated with a Fashion Week in India for the first time. KFW has already made headlines across India with it’s inaugural edition and this time, through this partnership, we intend to take this mega event into global market.”
The second season of KFW will kickstart with a Ritu Kumar show and conclude with Manish Malhotra’s ensemble. Apart from Narendra Kumar, Rocky S, Anita Dongre, Wendell Rodricks, MonaPali, Dev R Nil, Zubair Kirmani, Kallol Dutta, Abhishek Dutta, Satya Paul, Mandira Wirk, Soumitra Mondal & Satya Paul, Kolkata Fashion Week will witness the unique creations of Neeta Lulla and Kiran Uttam Ghosh.
Top models of the country including Indrani Dasgupta, Sapna Kumar, Joey Matthews, Lakshmi Rana, Noyanika, Sonalika Sahai, Neha Kapur, Bhawana, Candice Pinto along with others will be sashaying down the ramp showcasing the exclusive creations of these designers.
The emerging designers who will be participating at KFW II are Leena Taneja, Tejas Gandhi, Kaushik & Pallob, Abhishek Vyas, Indira – Vedaant, Amita Chittora, Soma Nath, Kritika & Prayrana, Shweta Chhawchariya, Vinit Agarwal, Nimirta Lalwani, Souvik & Aditi, Pankaj Kumar & Ajeet Parihar, Jaya Mishra, Debarun Mukherjee, S S Surya, Aditi Jaggi, Aarti Vijaygupta, Pallavi Singhi, Swati Srivastava, Radhika & Sayantan and Arjun Agarwal.
Conceptualized and designed by Mindscapes Maestros Events & Sports Management Private Limited, a part of Mindscapes Group Of Companies, Kolkata Fashion Week (KFW) Season II will be a five – day fashion extravaganza focusing on the theme ‘Earth Couture’ as the year 2009 has been declared as “The International Year of Natural Fibre” by the United Nations Food and Agriculture Organisation. KFW II will be held between 9th – 13th September, 2009 at ITC The Sonar Kolkata.
