Stars Shop With 40 Cents For New Hiv Campaign Ad
By WENNFriday, May 7, 2010
BONO, BENICIO DEL TORO and Spanish movie couple PENELOPE CRUZ and JAVIER BARDEM have teamed up for a star-studded new Lazarus Effect Campaign ad to raise awareness for medication in Africa.
The stars all show off silly items that can be bought for 40 cents (25 pence) - the daily price of pills that can help HIV sufferers stay alive.
In the campaign ad, Bono shows off a novelty hat, Cruz some bubble gum, Bardem lipstick and Del Toro a stamp.
Glee star Jane Lynch offers “helium” from a balloon, Julia Louis-Dreyfus a fake moustache, Orlando Bloom a balloon dog and rapper Ludacris a sheet of fabric softener in the quirky (Red) campaign ad.
A sombre Bono ends the clip by stating, “Two pills a day is what it takes to stay alive if you’re HIV-positive. These pills cost about 40 cents a day.”
