Charter sues DirecTV over using cable TV operator’s bankruptcy case in ads to lure customers

DirecTV sued over ads on Charter’s bankruptcy case

ST. LOUIS — Charter Communications Inc. is suing DirecTV Group Inc. over advertisements that try to persuade subscribers to switch TV service by touting Charter’s bankruptcy filing.

Charter, a cable TV operator that filed for Chapter 11 reorganization in March, charged satellite TV operator DirecTV with using “false and misleading” ads claiming that Charter couldn’t provide the latest technology, add high-definition channels or offer new exclusive programming given its financial troubles.

Charter said it has been able to do all that and expects to emerge from bankruptcy protection quickly.

According the Charter, the ads have been running in print, radio, billboards and direct mailings to consumers in Connecticut, Illinois, Louisiana, Michigan, Missouri, Nevada, South Carolina, and Wisconsin.

Charter filed the lawsuit late Monday in the U.S. District Court in St. Louis, where the company has its headquarters.

DirecTV spokesman Robert Mercer said the company has not seen the lawsuit and “we stand by the accuracy of our advertising.”

Charter sought bankruptcy protection to reorganize $21.7 billion in debt. It has never made a profit since going public in 1999 after piling up debt due to acquisitions.

Shares of Charter, which is controlled by Microsoft co-founder Paul Allen, were up half a penny to 4 cents in over-the-counter afternoon trading. Shares of El Segundo, Calif.-based DirecTV lost 55 cents, or 2.2 percent, to end at $24.13 Tuesday.