BIG CBS signs distribution deal with Big TV

NEW DELHI - BIG CBS Networks has announced a tie-up with direct-to-home (DTH) service provider Reliance BIG TV for distribution of their three new English entertainment channels.

BIG CBS Networks is a joint venture between the Reliance Broadcast Network and US-based CBS Studios International. The new channels, being launched by the Anil Dhirubhai Ambani Group (ADAG), are BIG CBS Prime, BIG CBS Spark and BIG CBS Love.

“With a reach of around 30 lakh (3 million) digital television homes across India and cashing-in on group synergy, BIG TV was one of the most desirous and natural choices for BIG CBS. Our endeavour is to reach the exclusive and best-in-line content of BIG CBS to maximum relevant audiences across the country and this partnership marks the beginning,” Ashutosh, chief operating officer of BIG Broadcasting, said in a press release Friday.

The three channels will provide a variety of programmes. The target audience of BIG CBS Spark is youths, while BIG CBS Love will aim at women, and BIG CBS Prime will be a complete entertainment channel.

“Our partnership with BIG CBS brings great value to our viewers. It is backed with world-class entertainment content expertise generating top rated programmes consistently. The three BIG CBS channels will offer an envious programme line-up, with some of the flagship shows being telecast in India almost concurrent to that of the US,” said Sanjay Behl, chief executive officer of Reliance DTH and IPTV.