Sun TV Network to launch music show
By IANSTuesday, June 15, 2010
CHENNAI - South Indian satellite channel Sun TV Network will launch a music game show on its four popular southern language channels, a top company official said.
The one hour programme ‘Sangeeta Mahayuddham,’ patterned on the popular Hindi programme ‘Music ka Maha Muqabla’ will run for 14 weeks at 9.30 p.m. on Saturdays and Sundays on Sun TV (Tamil) and Gemini (Telugu). The time and date for the programme to be aired on Surya (Malayalam) and Udaya (Kanada) channels are yet to be announced.
“This is going to be the biggest music game show on the southern channels in which six popular singers and their teams will be competing against each other,” Ajay Vidyasagar, chief operating officer Sun TV Network Ltd told reporters.
Produced by Mumbai-based Saibaba Telefilms Pvt Ltd, the music programmes will be hosted by playback singer Chinmayi K Sripadaa in Tamil and by actress Udaya Bhanu in Telugu.
As per the format, six teams led by popular singers will battle it out in the Sangeeta Mahayuddham for 14 weeks.
“Some of the team members are fresh talent. In Tamil, each team will have a child competitor,” Vidyasagar added.
In the Tamil format, three teams led by Vijay Yesudass, Mathangi and Srilekha Parthasarathy have got sponsors while the other three teams are expected get their sponsors soon.
Similarly in Telugu language format, two teams led by Hemachandra and Malavika have got sponsors.
