Uma Thurman’s ‘Motherhood’ takes $150 in its UK opening weekend
By ANISunday, March 28, 2010
MELBOURNE - Uma Thurman’s new flick has become the mother of all flops after just 11 cinema goers turned up to see it in its opening weekend in the UK.
According to The Guardian, ‘Motherhood’ took a paltry 150 dollars in its opening weekend.
Earlier this month, the producers had limited the film’s release to just one cinema in London’s West End in the hope they could create a positive word of mouth campaign.
However, the tactic backfired and has caused a rift between the producers and the film’s marketers in Britain.
The movie tells the story of a stressed-out New York mother, played by Thurman.
The film’s producer, Jana Edelbaum, had no idea the film’s takings were so bad in the UK.
“You’re kidding? Think how much crap succeeds at the cinema,” News.com.au quoted her as saying.
Edelbaum said that she was dreading telling the film’s director, Katherine Dieckmann, about the takings, saying the project was a labour of love for her.
“I’m a producer; I’ve got a thick skin but, well, she’s a creative,” she said. (ANI)
