Bollywood stars walk the ramp in style to promote their film

MUMBAI - Looking chic and stylish, just like the characters they play in the film, stars of the upcoming Bollywood film ‘Acid Factory’ walked the ramp to promote their movie, in Mumbai.

The action thriller, directed by Suparn Verma, boasts of an interesting star cast, including Dia Mirza, Fardeen Khan, Aftab Shivdasani, Irfan Khan, Manoj Bajpai and Dino Morea.

Sponsored by Signature, the fashion show featured gowns, short dresses in bright colours, reds, greens and metallic. For men, it was mostly dark suits.

Excited about the film, Dia Mirza, wearing a red embellished gown, sashayed down the ramp, leaving the audience spellbound. Such events, she says are important for the promotion of any film, and to attract the audience.

“Nowadays, so many movies are made and released on the same day. So, it becomes our top priority to let people know that our film is coming out on October 9. And, in such a time, promotions are imperative because if the people don’t have the information about the film, then why will they go to watch it?” she said.

Wearing black suits, the male actors of the film, looked stunning too. They too agreed that fashion shows are an exciting way to promote a film and raise the public’s curiosity about it.

“I’ve done a few fashion shows in the past for some of my other films. We are showing people our promos and hopefully they will remember it. They will be excited to watch the movie,” said Fardeen Khan.

Designer Archana Kochar said that she was inspired by the film and by Signature’s motto of ‘Bold and Beautiful’.

Produced under the banner of the ‘White Feather Films’, the film is slotted for an October 9 release.(ANI)