Big Brother to be scrapped by Channel 4 for low ratings

LONDON - Reality television show ‘Big Brother’ is all set to be scrapped by Channel 4 after this year’s poor ratings.

The decision was taken after it was seen that only two million viewers tuned in to the tenth series of the reality show, compared to eight million only a few years ago.

“The reality is people are bored with it. Even at Channel 4 the vibe among staff is that if you like Big Brother you’re not cool,” the Sun quoted a telly insider, who confirmed an official announcement will be made soon, as saying.

“If the people commissioning the show don’t think it’s cool, what hope is there?” the insider said.

One final series - the 11th - will be screened on C4 next year because of the channel’s 180million pounds deal with the show’s makers Endemol.

But after that, it will only go ahead if the production house can flog it to a rival channel.

Insiders now say that it is only just “washing its face”, and accuse the show of failing to win over the “Facebook generation” after being watered down to avoid controversy, following the Shilpa Shetty race row on the celebrity version.

“The truth is nobody’s talking about Big Brother any more,” the insider added. (ANI)