Lavish launch of BeYu in India

Multi-talented persona Dr. Anuj Saxena’s Maverick Productions was at the helm of the lavish launch of popular International cosmetic brand Be Yu’s launch in India in association with Elder Pharma. The launch took place at Hotel Sahara Star lawns near the Mumbai domestic airport on Friday April 24th late evening.

The evening was hosted by famous Gladrags model cum TV show host Supreet Bedi. It began with a fashion show with models Nethra Raghuraman, Anupama Verma, Alicia Raut, Anna and Aryan Vaid. This was followed by the official launch of BeYu.

Then came the surprise act of the evening a rocking song and dance performance by the Dandekar sister trio of Anusha, Shibani and Apeksha. Popular MTV VJ cum actress Anusha along with her two sisters enthralled the audience with their amazing act. They did the act in two parts and got a big applause for the same.

This was later followed by models once again walking the ramp now having applied the BeYu products on themselves. Actress Udita Goswami was the surprise Showstopper for the evening. She was then accompanied by Dr. Anuj Saxena himself on the ramp. The theme of this part of the fashion show was ethnic Indian wear. Incidentally, Udita and Anuj star together in Maverick Productions’ action thriller Chase being directed by Jag Mohan Mundhra.

The gala event also saw a good celebrity turnout to cheer Anuj. Amongst them we saw were Deepshikha, Apoorva  Agnihotri and Shilpa Agnihotri,  Barkha Bisth and Indraneil, Brinda Parekh, Jag Mohan Mundhra, Shama Sikander and also Rukhsar. - SAMPURN