‘Gucci’ Fiat 500 unveiled at Milan Fashion WeekBy IANS
Friday, February 25, 2011
Milan, Feb 25 (IANS/AKI) Italian car giant Fiat and top fashion house Gucci have rolled out the ‘500 by Gucci’ at Milan’s Fashion Week.
The special edition of Fiat’s iconic 500 car marks Gucci’s 90th anniversary and the 150th anniversary of a unified Italian peninsula.
The ‘500 by Gucci’, a citycar whose pricetag starts at around 17,000 euros, was custom designed by Frida Giannini, Gucci’s creative director.
The car is distinguished from the regular Fiat 500 by a green-red-green stripe common to many of Florence-based Gucci’s luxury fashion items.
The 500 by Gucci will be displayed in Geneva for 10 days starting March 3 and showcased in London, Paris, Tokyo and other cities.
The car will be sold online from April 1 to June 30.