Playboy founder Hugh Hefner reaches deal to buy back his porn empire
By ANITuesday, January 11, 2011
LONDON - Playboy founder, Hugh Hefner, has sealed the deal to buy back his porn empire.
The 84-year-old, who founded Playboy nearly 60 years ago, will take the company private in a deal valuing the brand at 207 million dollars (131 million pounds).
He will pay 6.15 dollars a share, beating off a higher bid from Penthouse, his main adult magazine rival.
“The brand resonates today as clearly as at any time in its 57-year history,” the Daily Mail quoted him as saying.
“With the completion of this transaction, Playboy will come full circle, returning to its roots as a private company,” he added. (ANI)
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