Madonna invests in coconut water company
By IANSTuesday, February 2, 2010
LONDON - Pop diva Madonna has invested $1.5 million in a coconut water manufacturer after falling in love with the drink during her ‘Sticky and Sweet’ world tour.
The singer, along with her manager Guy Oseary, has snapped up shares of New York-based company Vita Coco, which sells the trendy beverage across the US, reported femalefirst.co.uk.
The two are so taken up with the product made from the water of tender, green coconuts, they have rounded up stars, including Matthew McConaughey, Demi Moore and Red Hot Chili Peppers frontman AnthonyKiedis, to make smaller investments.
Madonna, who is known for her strict healthy lifestyle, reportedly made the coconut water her favourite thirst-quencher while performing her ‘Sticky and Sweet’ shows last year and she was keen to get involved with the brand before it hit the mainstream.
–Indo-Asian News Service-
