‘Avatar’ crosses Rs.1 bn mark in India

By IANS
Friday, January 22, 2010

NEW DELHI - Acclaimed filmmaker James Cameron’s 3-D sci-fi epic Avatar has grossed around Rs.101 crore at the Indian box office in five weeks.

Released Dec 18 last year, the movie has become the biggest Hollywood grosser at the Indian box office. It has surpassed the collections of Roland Emmerich’s disaster film 2012 that had reportedly reached the Rs.100 crore mark, said a statement from Fox Star Studios India.

“Avatar has also become the second biggest film in India in the last one month after Aamir Khan’s hit 3 Idiots that managed to gross over Rs.315 crore worldwide in just 19 days.

“The phenomenal success of ‘Avatar’ has been a trailblazer as viewers responded across metro cities as well as smaller markets making ‘Avatar’ the second largest film for 2009 after ‘3 Idiots’,” Vijay Singh, CEO, Fox Star Studios India, said in a statement Friday.

The collections were at an equilibrium in both single-screens as well as multiplexes with 49 and 51 percent earnings respectively. The 3-D collections also amounted to around 35 percent of the total earnings.

The English prints of the movie brought in about Rs.50.5 crore here, while Hindi and Tamil-Telugu dubbed versions earned about Rs.26 crore and Rs.24 crore respectively.

Produced by 20th Century Fox, Avatar is a blend of live-action photography and virtual photo realistic production techniques. Touted as the most expensive film ever, it is made at a whopping $230-million (Rs.1,200-crore) budget and has crossed $1.3 billion in earnings worldwide.

Starring Sam Worthington, Sigourney Weaver and Zoe Saldana, the movie depicts the story of a wounded ex-marine thrust unwillingly into an effort to exploit an exotic planet rich in biodiversity. He eventually crosses over to lead the indigenous race in a battle for survival.

Discussion

Rahul Verma
February 9, 2010: 7:56 am

Everyone is talking about how watching the film is such a great visual experience… I agree, the effects used were totally mind blowing… But what really made a lasting impact on me was the hidden meaning behind the movie…. Basically on how all life is inter connected. The film got me thinking about nature and my connection with it. Our planet and the harm we are doing to it.. The movie got me questioning myself on my choices that were possibly harming the environment, but more importantly about what I was doing to conserve the environment? I kinda realised that I needed to get in touch with likeminded people, who’re serious about doing something to control global warming. I did a google search and found a group called Cool India, Green India on Jaago Re. Through the site I connected with the group and now I meet them regularly for discussions on what can we do to curb global warming. I have even made a couple of good friends in the group, Sachin and Rahul, and we are planning to hold our first green drive in a local school over the coming weekend.

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