Knitwear brand drops Jolie as brand ambassador

By IANS
Monday, January 11, 2010

LONDON - Actress Angelina Jolie has been dropped as the face of a fashion house.

Luxury knitwear firm St John is replacing her with model Karen Elson because they wanted a break from actresses, reported mirror.co.uk.

“We wanted to make a clean break from actresses and steer away from blondes. Three years is a long time for any campaign, said St John head Glenn McMahon.

The adverts featuring Elson, 30, wife of White Stripes rocker Jack White, will appear next month.

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