Agar Kaan Mein Dum toh bajaao RED FM!

Mumbai, August 27, 2008: RED FM does it again! For all you music enthusiasts out there, RED FM brings something fascinating and entertaining, and this time, it’s the Digital Radio Sets. Just sign up for a cool contest with the RJs of RED FM and take the Digital Radio set home.

To participate in Kaan Mein Dum listeners have to register themselves by sending an SMS “KAAN” to 58558. Registered listeners will be given a call by the RJ’s anytime during their show. If the listeners recall the last three Superhits played on-air, they win an exciting Digital Radio Set! The activity timelines are as follows:

 Mumbai - August 18
 Delhi - August 25
 Kolkata – August 11 

Red FM is the first fully formatted CHR station playing only latest Superhits selected using Digital Music Testing (DMT) that tests over 600 songs every quarter; this keeps Red FM sounding fresh as ever! Kaan Mein Dum is a contest restating the music pillar of the station amongst the listeners in a remarkable and interactive style.

Speaking on the initiative, Anuj Singh, National Marketing Head and Station Head (Mumbai), said, “If there is one thing that audiences have come to expect from RED FM, it’s the unexpected! RED FM lives up to its reputation by constantly reinventing to remain relevant to the audiences. Kaan Mein Dum is one such novel idea by RED FM to give a chance to the listeners to be heard on air and win exciting prizes… and all this while listening to superhit songs!” - SAMPURN