Women fall for guys with fancy kitchens, not cars: Survey

Wednesday, February 2, 2011

TORONTO - As the world gets ready for Valentine’s Day Feb 14, new research shows that just fancy cars cannot win you a woman’s heart. The way to a woman’s heart is through your kitchen, according to the research by luxury appliance brand Thermador.

Its survey showed that 83 percent women fall for suitors with a luxury kitchen in their bachelor’s pad. Just 17 percent women go for guys with a fancy car in their garage.

“Suped-up red convertibles may impress your mates, but they won’t make your Valentine’s heart race and cheeks flush like a top-of-the-line gourmet kitchen,” said the luxury appliance maker here in a statement Tuesday on the findings of its survey.

“In fact, 61 percent of women said a beautiful kitchen would better help them decide whether to ‘heat things up’ in a relationship than a romantic bedroom (38 percent ) or flashy garage (1 percent),” said the statement.

Steve Preiner, director of marketing for Thermador, said, “Not only is a well-designed and outfitted kitchen a great way to impress your date, it will also help strengthen your home’s resale value.

“You can knock thousands of dollars off the value of a new car as soon as you drive it out of the dealership, but investing in a beautiful kitchen with quality appliances will only increase the beauty and the value of your home.”

If you are looking for a first date to turn into a second, then renovating your kitchen and installing luxury handcrafted appliances is the way to go, according to the survey.

“So gentlemen, before you blow your bonus on a hot ride to impress a girl, invest your money where it counts.”

But having an impressive kitchen is only part of the story, said the survey, adding that a lover also needs to be a good cook to impress his valentine.

Forty-six percent women “swoon over men who can cook” and 44 percent over “who are fit, ” according to the survey findings.

Just one percent women are impressed by the guys who drive nice cars.

Thermador is part of Bosch and Siemens Home Appliance Group, which is the third largest appliance manufacturer in the world.

Filed under: Fashion, Lifestyle, World

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