Malaika teams up with Suriya, Junior NTR for Zandu Balm adBy IANS
Tuesday, December 14, 2010
NEW DELHI - Bollywood item girl Malaika Arora Khan is set to shake a leg with southern stars Suriya and Junior NTR in a new commercial for Zandu Balm, an Emami product.
The bosses at Emami were upset when their brand name was used in the hit song “Munni badnam hui”, which was picturised on Malaika, but later they buried the hatchet and roped in the actress as their brand ambassador.
“It’s like deja vu. I’m thrilled to be dancing to ‘Zandu balm’ all over again, it brings back memories. It is a fun song and I am very pleased to be associated with the 100-year-old brand ‘Zandu’,” Malaika said in a statement.
Tamil superstar Suriya and Telugu actor Junior NTR have also been roped in as the brand ambassadors and the trio will be seen dancing to the tune of “Main Zandu Balm Hui, Darling Tere Liye” in the ad.
Reincarnating the “Munni Badnaam” frenzy, the advertisement will hit television screens in last week of December in Tamil, Telugu and Hindi.
The Hindi version will be directed by Prahlad Kakkar.
“We are confident that the ad-film will generate popularity for the brand amongst the generation-next consumers adding to its mass appeal as it has already done with the ‘Munni Badnaam’ song,” said Mohan Goenka, Director, Emami Limited.