J.Lo, Marc Anthony launch 3bn dlrs lifestyle brand partnership with Kohl’sBy ANI
Friday, November 19, 2010
NEW YORK - Jennifer Lopez and her husband Marc Anthony have launched an estimated 3-billion-dollar lifestyle retail juggernaut partnership with Kohl’s.
Women’s Wear Daily reports that the collection will feature apparel to other categories, including home, reports the New York Daily News.
While Lopez has taken a step back from the fashion world, it looks like she’s planning a big return.
She launched her JLo by Jennifer Lopez line of clothing under the umbrella of Sweetface fashions in 2001. The brand underwent many transformations over the decade and made a reported 400 million dollars by 2004.
Launching a lifestyle brand is a key move for many celebrities who are looking to make big bucks but don’t want to limit themselves to just clothing or shoes. (ANI)