Bieber to launch unisex fragrance

LOS ANGELES - Pop singer Justin Bieber is set to launch a unisex fragrance that will be embedded into wristbands and dog tags.

The scent, which is called after his tour “My World”, is embedded into the accessories through a patented resin technology and it would last up to one year, reports aceshowbiz.com.

For the “My World” collection, the 16-year-old star has teamed up with newly formed company Etoile Nation Beauty.

Bieber said he has been involved in developing the scent. “They actually brought me a bunch of stuff to smell today. One of them smelled too young, too fruity. One was really good.”