Lakers’ NBA championship win makes for best ratings for basketball since 1998

By David Bauder, AP
Tuesday, June 22, 2010

Lakers’ NBA win draws big television ratings

NEW YORK — The L.A. Lakers’ series-clinching win over the Boston Celtics was the most-watched NBA game since Michael Jordan won his sixth and final championship in 1998.

The Nielsen Co. said Thursday’s game on ABC was the most-watched event during television’s summer season since the first “Survivor” finale in 2000, with the exception of the Olympics.

During the game’s deciding moments in the fourth quarter, viewership peaked at 36.5 million even though it was after 11:30 p.m. on the East Coast.

It continues a trend of big events in sports and entertainment getting big ratings, attributed in part to the rapid acceptance of high-definition television. This year’s Super Bowl ranks as the most most-watched program in U.S. television history.

Discussion
June 22, 2010: 4:39 pm

I am not really a huge fan of NBA but during this year’s finals game bet Lakers and Celtics, I just stopped what I am doing and watch the game. Game 7 is such an epic.

YOUR VIEW POINT
NAME : (REQUIRED)
MAIL : (REQUIRED)
will not be displayed
WEBSITE : (OPTIONAL)
YOUR
COMMENT :