Sushmita Sen to choose Miss Universe India through contest

Wednesday, April 7, 2010

MUMBAI - Former beauty queen-turned actress Sushmita Sen has taken up the task of selecting the Miss Universe 2010 representative from India through the “I AM She” contest and she has tied up with an FM station for it.

Sushmita said that through the contest they would select the next Miss Universe India, who will represent India at the global Miss Universe competition.

“‘I AM She’ will be the preliminary of the Miss Universe contest,” Sushmita told reporters at the 92.7 BIG FM studio here Wednesday.

Talking about her association with BIF FM, she said: “BIG FM is an important partner of ‘I AM She’. They have the resources to reach across to people.”

Sushmita feels that the “I AM She” winner would be ensured of a better future.

“I believe that the winners of this contest would not only get glamorous prizes but they will also be awarded with scholarships,” said Sushmita.

Sushmita Sen won the Miss Universe crown in 1994.

“It’s (the Miss Universe title) definitely going to come back again. India has the most beautiful women in the world. The fact is we are beautiful inside-out and the whole world agrees to it,” Sushmita said.

Sushmita has bought the franchise for selecting the Miss Universe India, which was earlier with the Times of India Group.

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