NCAA title game matches best preliminary television rating since 1999, up 34 percent from ‘09

By AP
Tuesday, April 6, 2010

Title game matches best TV rating since 1999

NEW YORK — The NCAA championship game matched its highest preliminary television rating since 1999.

Duke’s 61-59 win over Butler on Monday night on CBS earned a 16.0 overnight rating and 25 share. That’s up 34 percent from the 11.9/19 for North Carolina’s blowout against Michigan State last year.

It tied the 16.0/23 for North Carolina-Illinois in 2005 as the best since a 16.9/25 in 1999 for Connecticut-Duke.

The entire tournament averaged a 6.6 overnight rating, up 5 percent from last season.

Ratings represent the percentage of all households with televisions tuned into a program. Shares represent the percentage of all homes with TVs in use at the time. Overnight ratings measure the nation’s largest markets.

YOUR VIEW POINT
NAME : (REQUIRED)
MAIL : (REQUIRED)
will not be displayed
WEBSITE : (OPTIONAL)
YOUR
COMMENT :