Madonna to launch fashion range
By IANSTuesday, March 9, 2010
LONDON - Pop diva Madonna has announced to launch a range of clothes.
The 51-year-old singer is creating the range, named MG Icon, in a joint venture with her manager Guy Oseary and Iconix - the company behind designer lines Badgley Mischka and Candie’s, reports contactmusic.com.
“Joining forces with Iconix to bring my fashion ideas to the consumers is very exciting for me,” said Madonna in a statement.
“I look forward to working closely with Neil Cole of Iconix and his team to create and translate my vision and ideas for MG Icon,” she added.
Neil Cole said: “Madonna is a legend in the world of music, fashion and entertainment and now with her deep involvement in MG Icon, we will be able to leverage her vision into consumer products globally.”
“Our strategy is to introduce brands formed through the joint venture in multiple countries and organically expand worldwide,” he added.
The brand’s first project will be named after Madonna’s hit “Material girl” and will be a junior range with items costing between $12 and $40. Clothes will be on sale at Macy’s department stores from August.
